Lyrical Launches Indie Publishing Division

Oh wow, okay, so here’s the scoop. Lyrical Media decided to kick off this new indie publishing thing — and get this — they’re calling it Lyrical Games. Super original, right? Anyway, this guy Blake Rochkind is running the show. He used to be a big cheese at Private Division or something. They’ve roped in folks from all over, like ex-Devolver and Humble people… and even a few from Microsoft. So, it’s like a mash-up of gaming industry veterans.

Now, they’ve got three projects in the works. Not sure what they are just yet, but one’s from those Homeworld 3 folks, Blackbird Interactive. Sounds promising, right?

Anyway — or wait, should I say “so,” whatever — Blake’s all about giving developers the keys to their own cars, metaphorically speaking. He says devs might not need publishers anymore. Who knows, maybe he’s right? Things are noisy these days, kinda like my neighbor’s dog that won’t shut up.

They’re trying to be this dream publisher everyone wants, and I guess in this biz, that’s pretty crucial. He’s going on about some “holistic vision” thing, which, honestly, sounds kind of like yoga for video games. But hey, no judgment here.

And then there’s this talk about getting “triple-i” games the best deals. Not just deals — amazing deals! Like, the best of the best. Apparently, they’re looking for partners, not just developers — people who actually want a say in how their games see the light of day. Kinda cool, right?

Oh, and developers get to keep their IPs. That’s a big deal — kind of like finding out your favorite band isn’t breaking up after all. So yeah, it’ll be all about collaboration and transparency. Whatever that means in this crazy gaming world.