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  • Home
  • Gaming News
    Expedition 33: No Dodging or Parrying Techniques

    Expedition 33: No Dodging or Parrying Techniques

    Elden Ring Nightreign Receives Small Patch Enhancing Storm Ruler for Everdark Augur Battle

    Elden Ring Nightreign Receives Small Patch Enhancing Storm Ruler for Everdark Augur Battle

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    New Banner in Love and Deepspace: Summer Vacation Memories with All Five Husbandos Debut Tomorrow

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    We’re Probably Getting a Revolutionary Video Game

    The RPG That Surpassed DnD in Japan and Pioneered Actual Play is Coming to the West

    The RPG That Surpassed DnD in Japan and Pioneered Actual Play is Coming to the West

    inZOI’s Upcoming DLC Introduces a New City with Summer Vacation Vibes, Free for All Players in Less Than Two Weeks

    inZOI’s Upcoming DLC Introduces a New City with Summer Vacation Vibes, Free for All Players in Less Than Two Weeks

  • PlayStation
    Wizards of the Coast Discusses Giant Skull’s D&D Game and Baldur’s Gate 4 Speculations

    Wizards of the Coast Discusses Giant Skull’s D&D Game and Baldur’s Gate 4 Speculations

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    Crafting the Perfect Raid in World of Warcraft: What’s the Secret Formula?

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    Winners Announced for Free IREM Collection Volume 3 Games Giveaway (PlayStation)

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  • Xbox
    Why Final Fantasy 14’s Current Challenges Are a Double-Edged Sword

    Why Final Fantasy 14’s Current Challenges Are a Double-Edged Sword

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    August 2025 Update Patch Notes for Diablo 4 Revealed

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  • Nintendo
    Final Fantasy X Fans Showcase Their Yuna and Tidus Cosplay

    Final Fantasy X Fans Showcase Their Yuna and Tidus Cosplay

    Class of Heroes 3 Remaster Launching on Nintendo Switch This September

    Class of Heroes 3 Remaster Launching on Nintendo Switch This September

    Review of Suikoden I & II HD Remaster

    Review of Heretic and Hexen

    Player Discovers Atlas in a Stunning Location in No Man’s Sky

    Player Discovers Atlas in a Stunning Location in No Man’s Sky

    Glaciered Announced as a Timed Exclusive for Nintendo Switch 2

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    Review of Suikoden I & II HD Remaster

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  • PC Gaming
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    Instinct3 Expands with New Publishing Division in Influencer Marketing

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  • Virtual Reality
  • Consoles
    Modder Creates Gaming Handheld with RTX 4090 Laptop GPU and Intel i9-14900HX Featuring 12.5-Inch 4K Display and 175W Mobile GPU

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    Self-Taught Modder Creates Fully Transparent Game Boy Color Circuit Board That Works — Stunning PCB Pairs Perfectly with Clear Shell

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    Hardware Hacker Attempts to Run NVMe SSD on Switch 2 but Falls Short — Adapter Fails to Activate NVMe SSD Controller, Future Potential with microSD Express Emulation

    Hardware Hacker Attempts to Run NVMe SSD on Switch 2 but Falls Short — Adapter Fails to Activate NVMe SSD Controller, Future Potential with microSD Express Emulation

    AMD’s Z2 Extreme Surpasses Intel’s Lunar Lake in Gaming Benchmarks — MSI Claw 8 at 17W Shows Z2E Leading by 8.5%, Reducing to 6% at 30W

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    Nintendo Switch 2 Teardown Reveals Detailed Look at Nvidia Chip

    Title: Nintendo Switch 2 Overheating Risk in Hot Climates: Avoid Use Above 35°C (95°F) for Optimal Performance

    GPD Unveils Ryzen AI Max+ 395: First AMD Strix Halo Handheld Gaming PC Showcased in Performance Video

    Gaming Handheld with AMD Strix Halo Delivers Desktop-Level GPU Performance — Ryzen AI Max+ 395 Nearly Matches RTX 4060

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Instinct3 Expands with New Publishing Division in Influencer Marketing

by Tony Johnston
August 13, 2025
in PC Gaming
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Alright, here goes nothing. So, you know how life can sometimes veer off into unexpected territories? Yeah, well, German agency Instinct3 has decided to dive into something a bit different. They’re calling this new escapade “Sidekick,” a publishing gig for games. Sort of like their cool side hustle, you know?

Anyway, Sidekick’s aiming to be this all-inclusive kind of vibe, partnering up with indie and mid-tier games. Like a gaming matchmaker or something. Their debut game? “Deadly Days: Roadtrip.” Sounds like my last vacation, to be honest.

Leading this charge, you’ve got the familiar faces of Instinct3, Jasmin Oestreicher and Melvin Frank. I mean, I could tell you who’s standing where in the photo — right and way far right — but does that really matter? Not really, unless you’re really into pictorial geometry or something.

Now, this isn’t their first rodeo, apparently. They’ve got some experience under their belt, with titles like “9 Kings” and “Asgard’s Fall – Viking Survivors.” TerraScape, too, if you’re keeping score.

Oestreicher threw in a thoughtful nugget, saying something about not getting too comfy on past successes. I felt that. Especially in gaming, where the folks playing can smell fake vibes a mile off. It’s like trying to tell a gamer that their favorite character isn’t OP — good luck with that.

Melvin chipped in, painting a picture of them learning on the go. Each game, a stepping stone or something more poetic like that. Their aim with Sidekick? Take all that juicy knowledge and crank things up for indie developers. They want to make each launch their pièce de résistance. Sounds fancy, right?

In short, Instinct3 is making waves — or at least some splashes — with Sidekick. Could be interesting to see where this ride takes them. Or where we all end up, honestly. Who knows?

Tags: DivisionExpandsPublishingInstinct3InfluencerMarketing
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