Rokky Takes Over ChinaPlay Store | PC Games Insider

Rokky just snapped up this thing called ChinaPlay. Weird, right? Thought I’d ramble about it. No clue what they paid, though. ChinaPlay’s whole deal is about bringing stuff from outside China into the Chinese market. They’ve somehow gathered, like, a million users annually—impressive or not, you decide.

So, Vadim Andreev—Rokky’s top guy—comes out and says China’s gaming scene is a bit of a tightrope walk. Think about it: crazy rules and other funky stuff make it tough for non-local game creators to get in there. But, boom, snagging ChinaPlay, they’re now like, “Hey, developers, come on in.” They’ve got 322 million fingers ready to tap away on keyboards, which is wild if you ask me. Their grand aim? Making it all easy-peasy for game folks to make a splash and chat with Chinese gamers.

Meanwhile, Denis Glukhov from ChinaPlay chips in—calls this acquisition “strategic.” Fancy word, huh? Whatever. He reckons it’s gonna amp up their game in China. They’re jazzed about connecting game creators with gamers. I guess it means roaming through local chats more, plus tossing loyalty program treats into the mix. Let’s see if players bite, eh? The whole shebang’s about building bridges and breaking barriers, if you wanna get poetic about it.

Oh, sidenote: Alex Calvin, who scribbled this thing down, has kicked it with Rokky before. But hey, guess he’s just telling it like it is.